In every industry, a solid following is necessary to steadily grow your brand. Whether you are standing on a stage telling jokes or selling ready-to-drink cocktails, your following is essential for you to gain and understand. Having a following promotes certain advantages against those who don’t have a following: credibility, more opportunities, an enhanced image, etc. In entertainment, comedy especially, your following can mean the difference between you getting booked and n

Something you often hear about in business is branding. Whether it’s a SkinnyGirl Cocktail or your wireless provider, branding is how we create an identity. How does this relate to comics? Comedy is the one entertainment profession where you aren’t hiding behind a script or a song to perform. It’s your recent breakup, experiences with depression, or your highbrow opinion on AMBER alerts being judged and picked apart. For comics the concept of branding can be confusing because